Let me talk a
little bit about branding yourself for online longevity. You are
either going to make spurts of money, or you are going to ruin your
business where you do not have longevity because of your branding.
When you have a branding you develop a following of people, this is
branding, you develop a following of people. They know you for one
or a few specific things. Now, somebody in a situation that I have
talked to about previously that hops from program to program every
few months, who is a top earner or a top earner in his or her
category that do this, and this has been going on for years, these
types right here. And they ruin their branding, they have a
following, they are doing great, but when they hop from program to
program you just use the people on your list to make money,
basically bringing them into another program, pay me this amount of
money and just do the same thing all over again.
It is kind of
like, if you want to call it a pyramid scheme, they just use people
to go from program to program to develop their income for that year.
And then in the future, after either a few months, a year or two,
that is no longer true, because nobody will listen to them. They go
from another program to another program and nobody will follow them.
Word gets around online and they go to a program and start to do the
marketing and nobody will listen to them. So the hundreds of
thousands of dollars that they are already making is down the drain.
They made that and hopefully if they are smart, the people in that
category, they would have at least invested that money so that they
could have a nice return on that money since they will not be able
to make that much money in the future anymore.
Second, when I say
we are in a unique category it is because we are online, it is a
small community, we are world wide, if you ruin your name online,
you ruin your business. If you are off line in a brick and mortar
business, and let us just say you were in the State of Florida and
you had an insurance business. You are in the insurance business and
you are doing well, but you might not have been so ethical and you
somehow ruined your name around the area that you lived in. It is
very simple and businesses do this all the time. They will pick up
and move somewhere else, another state, another county, another city
to restart their business because they have ruined their branding in
the area where they live.
Most of the time
local businesses are just local. If they had national campaigns
going, any type of insurance company, it might be a different story.
They might not be able to move around per se, unless they went to
another country to regain their branding. Online you cannot do that.
Once you ruin your name, once you ruin your branding, it is done.
Now specifically to this home based business industry, the mlm
industry, if a person knows anything about affiliate marketing, they
can probably do affiliate marketing because affiliate marketing does
not require a big branding or much at all.
Affiliate marketing itself
is just marketing some other company’s product, could be a health
product, a service, an ebook from another website, they fulfill the
order, emarket it and your name does not really have anything to do
in the order of things. You just do some marketing and they go to
the website, the website closes them and you make the money. That
site provides customer service and that is it. That is why I love
affiliate marketing because you can make a lot of money and you do
not have to provide any customer service. It is up to the company
where they bought the product from and it is a really cool thing. If
that person does not do that, or if they want to make some money in
the adsense area or other little things like that, they can probably
do that. But their name is no good in this industry anymore.
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